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Project Overview

Role 

UI/UX Designer

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Tools Used

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My Task

    As a UI/UX Designer task assigned to me was to redesign the existing app of Map My Crop. The app was completely changed 3-4 times completely within the time period of 2 years. The app before this was not been designed by any designer and was directly been build by the developers. 

     The logo of the company was changed and it had new theme and branding due to which the app was needed to be designed in the theme of new logo

     This was a challenging task as the developers had not yet collaborated with any designer till now for this particular product also I needed to design the app completely following the new branding and theme and also making the app user friendly. I was ready to take the challenge and ask a lot of questions and solve the issues in the app as a UI/UX designer.

Device 

Mobile App

Understanding Map my Crop

Map My Crop, is a AI and machine learning-powered satellite-based crop monitoring software analytics company. The platform delivers highly accurate crop maps that provide real-time insights into crop analysis, yield prediction, and farming operations advisories. 

Map My Crop is revolutionizing the way farmers manage their crops, providing real-time data and insights to help farmers make informed decisions that lead to improved yields and a more sustainable future for agriculture.

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Product Users

Farmer Picking Vegetables
Call Center Employee
Business meeting

 Farmers are the primary users of the app​

 We have inhouse agronomists who give advisory to the paid users they are the secondary users of the app.​

Our company has white label solutions where customisable solutions are provided to the businesses they are the tertiary users of the app.

Farmers

Advisors

Enterprises

New Logo Design

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DESIGN PROCESS
UNDERSTANDING THE USER

Competitive Audit -

A competitive audit was conducted between 4 competitors which are BHARAT AGRI, DEHAT, UPAJ, EOS, to take deep dive into our market to know how the competitors describes themselves in the market. 

We analysed every competitor alone to know about their - Target audience, Unique value prepositions, First impressions, Interaction, Visual Design and Content.

UI SCREENS
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ACCESSIBILITY CONSIDERATIONS

  • Provision of sufficient contrast between foregrounds and background

  • Use of Colours, Pictures, Symbols and Text to convey information

  • Clear highlighting of interactive elements through colour, shape and borders

  • Provision of clear and consistent navigation options

  • Use of clear visual hierarchy in headings and text

  • Inclusion of screen readers.

  • Provision of different language options

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