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Project overview

Project Summary - 

Time Period

10 weeks

Tools Used

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Device

Laptop Website

Role

Researcher
User Interface Designer
User Experience Designer

 

Design Process -

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Current Situation -

Despite the availability of numerous fashion websites, there is still a lack of a comprehensive platform that provides fashion inspiration while allowing users to directly purchase the outfits worn by fashion creators by links provided, and track their orders on the same website. This presents a challenge for fashion enthusiasts who want to discover new trends and easily access the latest fashion styles, without having to navigate multiple websites to make purchases and track their orders.

Challenges -

  • Developing a seamless integration of fashion inspiration, direct links to dresses worn by creators, online shopping, and order tracking functionalities is a challenge.

  • Designing a user-friendly interface is crucial to ensure a seamless shopping experience

  • Ensuring the security of users' personal and payment information is important to build trust.

  • Competing with existing fashion websites and gaining market share can be challenging.

Goal -

To make a website like Pinterest but only for fashion where we can actually buy the dresses through the direct links provided in website also easily track orders.

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Problem Statement -

Our goal is to create a comprehensive fashion website that offers users the opportunity to find fashion inspiration while providing direct links to the dresses worn by creators on the same website. Our platform will also enable users to purchase the outfits directly from the website and track their orders conveniently. By providing this all-in-one solution, we aim to simplify the online shopping experience for fashion enthusiasts, saving them valuable time and effort that would have been spent navigating multiple websites.

Understanding the Users

Competitive Audit -

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User Personas -

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Empathy Maps -

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User Journey Maps -

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Information Architecture -

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User Flow Map -

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Design

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